Next Step in Car Shopping

Advance to the Test Drive?

William Sundwick

This year’s Washington Auto Show was in April. Held later than last year, it began to push into 2020 model year marketing territory. Nevertheless, it provided a useful opportunity to further explore the 15 vehicles that had found a place in my Crossover Shopping spreadsheet for 2019. They were all there, under one big roof at the Walter Washington Convention Center.

Indeed, planning our Friday evening outing to the show forced a decision: which stands to visit among the 15 contestants? My boredom with the process, after three years, made it easy to cancel two manufacturers from our schedule, and my wife readily agreed; we wouldn’t bother with Hyundai or Mitsubishi.

That still left a heavy burden of covering seven other stands on two floors in less than four hours before the show closed at 10:00 P.M. (We literally forgot one important display, Nissan, despite our intentions).

What we learned from this year’s show allowed us to reduce our 15 original entrants to five finalists. Each of the five comes from a different manufacturer, so advancing to the test drive, step four of my systematic process of shopping for a new car, would require some time – visiting five different dealerships.

First, the eliminations from the original list of 15 – Hyundai primarily because the Santa Fe, although new for 2019, struggles to match competitors’ fuel economy ratings, and has nothing else to set it apart from them. Mitsubishi, I feel, is still a questionable investment for the future, with reviews panning its quality and reliability. Beyond those two makes, which didn’t even warrant our attention at the show, those we saw also allowed us to eliminate more.

Scratch everything from GM – Buick, Chevrolet, and GMC – mostly due to brand image for Buick and GMC (my wife is sensitive to what sits in our driveway, no trucks, no stodgy Buick), and size/style for the Chevy Equinox (it squeaks in on the low end of my threshold for cargo volume).

Going for style is probably shallow in a new car purchase, but two eliminations were primarily due to styling. Both the Equinox and new Toyota RAV4 were, in comparison to competitors, well … ugly! The Equinox’s bustled rear quarter combined with squarish roof line just rubbed me the wrong way, reminding me of a pop-up camper. And, the RAV4, while entirely new from last year, looks like (wait for it!) a Toyota. The previous generation RAV4 had a

pleasant appearance much like its hot-selling competitors, not so this new version. Often, over the years, Toyota styling has been disturbing, very angular, depending more than others on frivolous details and faux-aggressiveness – the new RAV4 fits that unfortunate mold perfectly. It also seemed to have a cheaper interior, practical perhaps, but lacking the upscale feel of many competitors.

I also had no problem eliminating some of the larger contenders. After seeing them at the show, both my wife and I decided we could do without the Ford Edge or Subaru Outback. Yes, they’re bigger than the Escape and Forester, respectively, but the Edge is significantly more expensive than the Escape for that extra room, and Outback comes in a bigger package than Forester, but with virtually the same cargo volume!

VW’s models went in the other direction. The eliminated entrant was the smaller Golf AllTrack wagon -- like Equinox, possibly too small. And, it’s certain to be discontinued (along with all Golf wagons) for 2020. Besides, the larger Tiguan seems to sell for about the same price.

Due to my inadvertent snub of Nissan, and difficulty in eliminating something I didn’t see, the five finalists have now become:

•        Ford Escape (carry over for 2019, all new next year)
•          Honda CR-V (solid contender, as always) 
  
  
•          Nissan Rogue (can’t eliminate, although nothing exceptional save Hybrid fuel economy)
•          Subaru Forester (very impressive new body, almost indistinguishable from last year – “don’t mess with success”)
  
•          Volkswagen Tiguan (cars were locked in display! But, peering
  
  through windows and looking at stickers resulted in a thumbs-up)

Stickers on all five finalists are in the same ball park for comparably equipped models. But the Auto Show cannot convey any sense of drivability. Performance, handling, visibility can only be judged after a test drive at a dealership. These days, the usability of electronics, infotainment systems, safety features also can only be explored in a test drive.

Therefore, the test drive is the next step. It won’t happen until after the June visit of in-laws from California, however. My wife must be fully involved, and she is now concerned primarily with her sister and brother-in-law’s visit. Maybe we’ll take them along?

If it waits too late into the summer, we may be pushing up against the 2020 model year – resetting the cycle back to spreadsheet updates and research. There are multiple dealerships in Northern Virginia we might visit. For close-in Arlington, Falls Church, and Alexandria there is Koons, Jerry’s, and Ourisman Ford; Bill Page, Brown, and Landmark Honda; Passport Nissan; Beyer Subaru; and Alexandria VW. Tysons contributes Priority Nissan, Stohlman Subaru and VW. If we choose Fairfax or Springfield, we can hit Sheehy or Ted Britt Ford, Brown or Priority Nissan, Farrish or Sheehy Subaru, and Fairfax or Sheehy VW.

It’s not likely that we’ll need to drive more than one version of each of the five finalists – we’re not looking for any unusual combination of equipment, except possibly a Hybrid Rogue. So, choosing a map direction and hitting all the dealers in that vicinity might work. But it likely would require more than one afternoon, we could go twice or three times.

Is there an easier way to make our decision? The drive is the thing, it seems. Choices of color and equipment are reasonably uniform among all. Both my wife and I will be drivers, and both of us will be passengers. There will be one or two car seats in the rear. The driver will evaluate instrumentation, performance and handling, while the passenger evaluates electronics, general comfort, climate controls, and interior detailing. Only a test drive can afford this opportunity.

Since we intend to keep this car for more than ten years – as has been our habit for the last thirty years -- the answer to the question, “is there an easier way?” is emphatically no!

Car Shopping, 2018

The Washington Auto Show

William Sundwick

My biggest challenge of the Washington Auto Show was meeting up with my wife. She beat me there by over twenty minutes – Metro from Capitol Hill was faster than traffic from Northern Virginia during afternoon rush hour. The Walter E. Washington Convention Center is spread over two buildings and nearly six square blocks. Most of its entrances were closed. How could I get in? Which building?

Frantic texts trying to describe our respective locations in the cavernous complex resulted only in both of us simultaneously finding helpful staff to guide us to where the other had said they were! Eventually, after clarifying who was to remain stationary, we met. The problem seemed to be that both our descriptions made it seem like we were in the same place (ticket sales), when we were really in two different buildings.

Why Did We Come?

What business did we have at the 2018 Washington Auto Show, anyway? We weren’t exactly desperate for a new car – although, after eleven years, our 2007 Toyota Highlander is starting to look like it needs replacement. But, these days, 85,000 miles is nothing. The real reason we claim to be shopping is nothing more than my fetish for new cars and fascination with the vagaries of automobile marketing. Can’t kick the habit, no matter how hard I try!

Of course, there were the exotics and special interest cars on display – up on the third level of the Convention Center – good for some “Wow” exclamations, and photo-ops. Bentleys and Rolls-Royces, Ferraris, Lamborghinis, and McLarens. 

We had been informed by posters at the entrance, however, that neither Cadillac nor Mercedes were exhibiting this year. They must have calculated there were no sales to be gained from participation. Slightly mysterious, since BMW, Porsche and Audi were clearly visible, and those exotics on the third floor were also sponsored by authorized dealers.

Shopping for more mundane transportation needs was our excuse for attending, though. We saved the fun and photo-ops until the end.

The Research

Performing due diligence through online research is my job. Reducing my range of choices based on practicality is my wife’s job. Due diligence took the form of a spreadsheet based upon my research. We knew which market segment interested us (midsize crossovers), to which we added the somewhat meaningless requirement that whatever the replacement for our Highlander would be, it must have at least the same level of features it has. I quickly discovered, however, that NO midsize crossover sold in 2018 is as spartan as our 2007 Highlander! And, prices have risen accordingly. (One feature noticeably lacking from all 2018 contenders, however: a cassette tape player in the audio system. I don’t even think they have CD players, anymore. My ’07 Highlander’s JBL has both).

I read and summarized reviews of various models for my spreadsheet, and collected data on cargo volume, curb weight, fuel economy, horsepower/torque ratings of engines, 0-60 mph acceleration times, and price ranges based on each make’s “Build and Price” web page. My wife dutifully went over all the data in my spreadsheet. Her job was to pass judgement based on the numbers: “That costs too much! That’s horrible gas mileage! Why do we need a V6? I don’t want to drive anything that big – forget the three-row seating vehicles!” She knew her role well.

The dynamics became clear. When we started seeing and sitting in the various contenders at the Show, we both knew we would leave with a much smaller list -- if we wait until next year, there will be more choices.

The midsize crossover segment of the market is very large these days – and very hot in sales. My spreadsheet, in its final form before the show, contained 22 different vehicles. But, after spending more than four hours at the show, and discussing what we learned, our list now contains eight vehicles – all with only two rows of seating. No hybrids on it, yet fuel economy will be the same or better than our 2007 Hybrid Highlander – efficiency of all engines has increased that much in the last eleven years (mostly because of advanced turbocharged fours). Cargo volume may be slightly less than our Highlander’s, especially in the five “compact” crossovers on our revised list, but all have roomy and comfortable passenger cabins.

The Finalists and the Market

Here are the eight finalists: five smaller – Chevy Equinox, Ford Escape, Honda CR-V, Subaru Forester, and VW Golf AllTrack. And, three bigger – Ford Edge, Nissan Murano, and Subaru Outback. Near-luxury two-row contenders from Acura and Volvo were eliminated due to “costs too much” criteria, and all three-row crossovers from my original list were eliminated due to some combination of size, price, and fuel economy factors. The GMC Terrain was eliminated because of the brand’s marketing image – it’s a TRUCK brand!

Three different engine configurations exist among the eight finalists: five of them have those little turbo 4s, the two Subarus have their characteristic “boxer” (horizontally opposed) engines, and the Nissan Murano still uses a V6 (it is the most economical of all V6s – EPA rates it at 21/28 mpg).

All contenders have many “active safety” features (using external sensors and actions), like collision avoidance, lane change warning, backup cameras -- unknown eleven years ago except in the most expensive luxury models. And, all eight finalists feature higher quality interior design than our Highlander – mostly leather, heated seats, center-mounted touchscreen for infotainment and climate control. All except Forester offer Apple CarPlay, enabling access to all the apps on our paired iPhones via the infotainment system.

I never assume that the car-buying consumer always makes the right decisions, and my wife is not even aware of market share for the 22 vehicles on my original list. Yet, we seem to have come down to primarily the dominant players in the market. Two exceptions are that at least one of us (me) was really impressed by the Golf AllTrack wagon, despite its relatively modest profile in the U.S. market. And, the Toyota line for 2018 – both Highlander and RAV4 – were nixed by one or both of us, the former due to size (much bigger than our 2007), the latter because of inferior “fit and finish” compared with its main competitors (looks cheaper, less classy). Toyota may well remedy the RAV4 problem next year with a new generation due in 2019. But all our finalists, except that VW, are strong contenders in the most competitive market segment existing today. Could it be consumers really are intelligent beings? Or, is it that we have now sunk to the level of average auto-buying consumer?

Our next step will probably be arranging test drives at dealers. But, there is no current schedule allocating time for that adventure. We may delay until the 2019 model year, with its new choices, before taking such action. But, the Auto Show was fun – first time we’ve indulged the annual extravaganza since 2011. We practically closed the place down shortly before 10:00 on a Friday night!

Appendix

Crossover Shopping, 2018 – The Eight Finalists (Alphabetically), photo of spreadsheet