Flint: Lumber to Carriages to Cars

The Flint Series, Chapter 1

William Sundwick

 When I arrived in Flint, Michigan at age six, the city, incorporated in 1855, had already established itself: first as a hub for the central Michigan lumber industry, then earning the appellation “Vehicle City,” then as the manufacturing center of the largest auto maker in the world. To clarify, that nickname on the iconic iron arches over North Saginaw Street signified horse-drawn carriages. Flint had become the nation’s foremost manufacturer of such “vehicles” by 1900, thanks mostly to the Durant-Dort Carriage Company, and Flint Wagon Works. 

William C. Durant and J. Dallas Dort were the driving force behind the city’s growth in those years, capitalizing on an auspicious lumber trade across the natural fords of the Flint River, and onward south and east. The raw materials for wagons and carriages thus were readily available.

With the success of his carriage empire, Durant embraced risk. Some would call him a speculator. Both he and his partner, Dort, became eager to move into the nascent “horseless carriage” field.  They would need the right contacts for capital and mechanical ingenuity. Durant reached out to secure both. Investment capital came from New York, and he found ingenuity closer to home, in Detroit. Specifically, from David Dunbar Buick, who had tried building cars, but was less than successful as a businessman. Durant rescued him financially and moved production to Flint. Durant tirelessly promoted what was now his Buick automobile, made at the original Durant-Dort carriage factory in today’s “Carriage Town” – the oldest Flint neighborhood. His angle was safety, becoming a public concern in those early horseless carriage days. It worked. By 1909, Buick had become the best-selling car in the U.S. (outperforming Ford, Oldsmobile, and Cadillac).

The amazing success of Buick in those early years may have gone to Bill Durant’s head. He started negotiating with his Detroit and Wall Street contacts to purchase other car makers. Some of his carriage-making executives, like A.B.C. Hardy and Charles W. Nash, were also pushing hard for more internal combustion powered vehicles. General Motors Corporation was chartered in 1908. It was Durant and Dort’s baby. Corporate HQs were right next door to the Durant-Dort Carriage Works factory. Nash would leave Durant to form his own brand, Nash Motors, in 1917.  

GM continued to grow – not just in Flint, but also Detroit. And Canada, too, under a partnership with R.S. McLaughlin, who, like Durant, was the largest carriage maker in his country. Durant acquired Buick competitors Oldsmobile, Cadillac, and Oakland Motors. All these brands were retained, following Durant’s strategy to offer many different cars for different tastes at different price points.

Unfortunately, his next acquisition, Chevrolet, was not so successful at first.  The car was fine, but Durant’s holdings in Chevrolet were leveraged out of his control by partner McLaughlin -- Chevrolet briefly became a Canadian make. By the mid-teens, however, Durant had bought it back, and Chevrolet was pulled into the Buick orbit – made in Flint. But, by 1921, Durant was gone again, starting his own Durant Motors (in Flint) which survived until the crash of 1929, when Durant left the automobile business for good.

Despite the slowdown in automobile production during the Depression, Detroit and Flint saw huge numbers of immigrants from the Deep South (both black and white), as well as even more depressed areas in Northern Michigan. My uncle Bob was the latter. He married into a family with deep roots in the Flint area, although he was a new employee at the AC Spark Plug plant on the east edge of town. By the time I arrived in 1953, they were already the “Flint Sundwicks.”

Rapid population growth in an era of declining demand for its products caused serious social tensions in Flint. This tension led to the famous Sit-down Strikes of 1936-37, credited by many labor historians and the Left as the beginning of the modern union movement in the U.S. (which should now be called the “post-war industrial union movement of the 20^th century,” since unions are in decline in the 21^st century).

It’s easy for somebody who grew up in Flint during that post-war glimmer of labor prosperity and rising expectations to romanticize the place where it happened, as well as the times. Were the strikes started, or abetted, by communists? The historical record is vague on this – since many of the interviews with participants were collected during the McCarthy witch-hunting era. People involved, if connected to left organizations, were often reluctant to admit it. My own experience during high school in the sixties tended to foster a romantic view of communist agitators manning the barricades (in Flint’s case, guarding their machines) – they were my heroes, whether they really existed or not.

In my imagination, those strikes set the stage for the Flint that I knew. 

Something new!... The Flint Series, six posts will appear in Warp & Woof over the next couple months. To whet your appetite, here's a dynamite video shot in 1936 at "Chevy in the Hole," Flint -- before the Sit Down Strikes!

Warp & Woof

v.1.2

Welcome to Warp & Woof, a blog from William Sundwick. Its purpose is to share with its readers some ways to navigate the philosophical, moral and aesthetic dimensions of life.

It is not a scholarly blog, but the author hopes that his own life experience and reading can inform his readers’ journeys through these realms.

He wants to share some of the things that he believes matter, not “fake news,” and he will offer a frequent enough dose to motivate you to keep checking in. Comments are welcome. While Blogger requires you to identify yourself via your email address, the author will anonymize any comments before publishing them.

It has a structure. There are five departments of thinking (pages) … but, some entries may be cross-posted in more than one department. These five “realms of deliberation” are:

The Present

    … what matters, for sure! 

 The Past

       … what used to matter     

  

                                                               

                                                                            

                                                   The Future

                                                       … what may matter, who knows?

                                                    Totems

     … objects that matter (or mattered)  

                         

Beats

    … sounds that matter, since we never get tired of hearing them! 

Author’s Introduction

Switching to the first person now and translating -- readers can expect entries dealing with health and wellness for seniors (that’s me) in The Present, along with musings on bigger psychological/philosophical issues. This includes a fair dose of writing on child development (I spend much time babysitting my grandchildren).  

The Past will be filled with lots of hopefully knowledgeable meanderings around politics, sociology and history. I’m a liberal arts type, undergraduate major in history, and professional librarian for something like 30 years before imperceptibly transitioning to IT professional. I retired from the Library of Congress in 2015, after 42 years at that institution.

Exciting (to me) developments in science and technology will be found in The Future, along with a healthy dose of fear about things like global warming and other planetary or civilizational catastrophe! Perhaps that is my apocalyptic frame of reference -- and includes most of my thinking about economics and anthropology. Economics, in turn, covers consumer behavior and marketing, both interesting fields for me. But, The Future is not the place for invective about the current state of American politics -- those things belong on the page for The Past!

On the page for Totems, you will find lots of apparently senseless information about cars, past, present, and future. I’m a “car guy”, by virtue mostly of my upbringing as a General Motors brat in Flint, Michigan during the fifties and sixties. I’m not a car guy mechanic, however. I never open the hood or crawl under my own vehicle (much less anybody else’s!), but a car guy who was raised in, and by, mid-century American “car culture.”

Finally, on the Beats page, another personal obsession gets its due: rock music, from the origins in the Great Migration, through the British Invasion, hard blues, acid rock, punk, metal, techno. If anybody thinks this genre is still alive, please let me know! I’ve “got my ear down to the ground” to paraphrase Jim Morrison, When the Music’s Over. Yes, there is audio here, via YouTube videos.

That’s been the concept. Version 1.0 of Warp & Woof launched on Ground Hog Day, 2017.  I’ve made some changes to the layout and design recently, for a v.1.2 (sounds better than v.1.1).  I hope my mission statement remains unchanged at least through version 2.0; i.e., helping my readers see the “big picture” more clearly, making the complex simple, and having fun while we expand both our peripheral vision and depth perception!                     

                                                      Me, with grandson Owen (Oct. 2017) 

                       

Car Shopping, 2018

The Washington Auto Show

William Sundwick

My biggest challenge of the Washington Auto Show was meeting up with my wife. She beat me there by over twenty minutes – Metro from Capitol Hill was faster than traffic from Northern Virginia during afternoon rush hour. The Walter E. Washington Convention Center is spread over two buildings and nearly six square blocks. Most of its entrances were closed. How could I get in? Which building?

Frantic texts trying to describe our respective locations in the cavernous complex resulted only in both of us simultaneously finding helpful staff to guide us to where the other had said they were! Eventually, after clarifying who was to remain stationary, we met. The problem seemed to be that both our descriptions made it seem like we were in the same place (ticket sales), when we were really in two different buildings.

Why Did We Come?

What business did we have at the 2018 Washington Auto Show, anyway? We weren’t exactly desperate for a new car – although, after eleven years, our 2007 Toyota Highlander is starting to look like it needs replacement. But, these days, 85,000 miles is nothing. The real reason we claim to be shopping is nothing more than my fetish for new cars and fascination with the vagaries of automobile marketing. Can’t kick the habit, no matter how hard I try!

Of course, there were the exotics and special interest cars on display – up on the third level of the Convention Center – good for some “Wow” exclamations, and photo-ops. Bentleys and Rolls-Royces, Ferraris, Lamborghinis, and McLarens. 

We had been informed by posters at the entrance, however, that neither Cadillac nor Mercedes were exhibiting this year. They must have calculated there were no sales to be gained from participation. Slightly mysterious, since BMW, Porsche and Audi were clearly visible, and those exotics on the third floor were also sponsored by authorized dealers.

Shopping for more mundane transportation needs was our excuse for attending, though. We saved the fun and photo-ops until the end.

The Research

Performing due diligence through online research is my job. Reducing my range of choices based on practicality is my wife’s job. Due diligence took the form of a spreadsheet based upon my research. We knew which market segment interested us (midsize crossovers), to which we added the somewhat meaningless requirement that whatever the replacement for our Highlander would be, it must have at least the same level of features it has. I quickly discovered, however, that NO midsize crossover sold in 2018 is as spartan as our 2007 Highlander! And, prices have risen accordingly. (One feature noticeably lacking from all 2018 contenders, however: a cassette tape player in the audio system. I don’t even think they have CD players, anymore. My ’07 Highlander’s JBL has both).

I read and summarized reviews of various models for my spreadsheet, and collected data on cargo volume, curb weight, fuel economy, horsepower/torque ratings of engines, 0-60 mph acceleration times, and price ranges based on each make’s “Build and Price” web page. My wife dutifully went over all the data in my spreadsheet. Her job was to pass judgement based on the numbers: “That costs too much! That’s horrible gas mileage! Why do we need a V6? I don’t want to drive anything that big – forget the three-row seating vehicles!” She knew her role well.

The dynamics became clear. When we started seeing and sitting in the various contenders at the Show, we both knew we would leave with a much smaller list -- if we wait until next year, there will be more choices.

The midsize crossover segment of the market is very large these days – and very hot in sales. My spreadsheet, in its final form before the show, contained 22 different vehicles. But, after spending more than four hours at the show, and discussing what we learned, our list now contains eight vehicles – all with only two rows of seating. No hybrids on it, yet fuel economy will be the same or better than our 2007 Hybrid Highlander – efficiency of all engines has increased that much in the last eleven years (mostly because of advanced turbocharged fours). Cargo volume may be slightly less than our Highlander’s, especially in the five “compact” crossovers on our revised list, but all have roomy and comfortable passenger cabins.

The Finalists and the Market

Here are the eight finalists: five smaller – Chevy Equinox, Ford Escape, Honda CR-V, Subaru Forester, and VW Golf AllTrack. And, three bigger – Ford Edge, Nissan Murano, and Subaru Outback. Near-luxury two-row contenders from Acura and Volvo were eliminated due to “costs too much” criteria, and all three-row crossovers from my original list were eliminated due to some combination of size, price, and fuel economy factors. The GMC Terrain was eliminated because of the brand’s marketing image – it’s a TRUCK brand!

Three different engine configurations exist among the eight finalists: five of them have those little turbo 4s, the two Subarus have their characteristic “boxer” (horizontally opposed) engines, and the Nissan Murano still uses a V6 (it is the most economical of all V6s – EPA rates it at 21/28 mpg).

All contenders have many “active safety” features (using external sensors and actions), like collision avoidance, lane change warning, backup cameras -- unknown eleven years ago except in the most expensive luxury models. And, all eight finalists feature higher quality interior design than our Highlander – mostly leather, heated seats, center-mounted touchscreen for infotainment and climate control. All except Forester offer Apple CarPlay, enabling access to all the apps on our paired iPhones via the infotainment system.

I never assume that the car-buying consumer always makes the right decisions, and my wife is not even aware of market share for the 22 vehicles on my original list. Yet, we seem to have come down to primarily the dominant players in the market. Two exceptions are that at least one of us (me) was really impressed by the Golf AllTrack wagon, despite its relatively modest profile in the U.S. market. And, the Toyota line for 2018 – both Highlander and RAV4 – were nixed by one or both of us, the former due to size (much bigger than our 2007), the latter because of inferior “fit and finish” compared with its main competitors (looks cheaper, less classy). Toyota may well remedy the RAV4 problem next year with a new generation due in 2019. But all our finalists, except that VW, are strong contenders in the most competitive market segment existing today. Could it be consumers really are intelligent beings? Or, is it that we have now sunk to the level of average auto-buying consumer?

Our next step will probably be arranging test drives at dealers. But, there is no current schedule allocating time for that adventure. We may delay until the 2019 model year, with its new choices, before taking such action. But, the Auto Show was fun – first time we’ve indulged the annual extravaganza since 2011. We practically closed the place down shortly before 10:00 on a Friday night!

Appendix

Crossover Shopping, 2018 – The Eight Finalists (Alphabetically), photo of spreadsheet

Selling an Old Name to a New Demographic

Cadillac’s “Break Through” Campaign and the GM Malady

William Sundwick

Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegant little Allante sports car and, by 1999, the Escalade truck, but nobody at Cadillac had discovered how to market these aberrations to the Florida retirement community consumer, the demographic best understood at the time.

Cadillac needed to discover younger buyers – boomers in their fifties, not the retirees of the “greatest generation” purchasing what might be their last car. The target customers were buying BMWs, Volvos, Mercedes, then Audis. Why? There were many reasons, but marketing was a big one.

General Motors was, indeed, beset by some deep structural problems in the nineties. Fixed costs (both labor and capital equipment) were eating into profits. And, a series of strategic decisions beginning in the sixties had the effect of hollowing out the engineering pool needed for product innovation. Reorganizations, especially the BOC-CPC structure of 1984 (Buick-Olds-Cadillac/Chevrolet-Pontiac-Canada), exacerbated the decline of both quality and engineering creativity.

But, it was the gradual disappearance of its traditional customer base that was the Cadillac brand’s specific problem – it was an actuarial issue. Cadillac buyers may have been drawn to the brand going far back into their collective memories. But, frankly, they were dying off. The affluent younger greneration in their fifties and early sixties, whom Cadillac needed, was underwhelmed by Cadillac’s “standard of the world” slogan, dating from the 1910s. The Cadillacs they saw now belonged to their parents’ cohort.

Boomers were getting press in the nineties and aughts because they seemed to have a very different ethos than the generation before them. They were cast as a “Peter Pan Generation” –  refusing to grow old even in middle age. They were attracted to the edgy, the independent, the counter-cultural. Their classic rock music had stuck, their fitness fetishes caused gyms to sprout on every corner, and women were now as likely as men to be in the appropriate economic strata. These led to clear preferences for smaller, more agile, cars. Many boomers were now reaching the level of personal financial resources that Cadillac marketing was pursuing.

Enter the “Break Through” campaign – its first TV spot was at the 2002 Super Bowl. Rumors had been circulating in the advertising world of an undisclosed princely sum that Cadillac had paid for the rights to a 31-year-old Led Zeppelin song, “Rock and Roll.” It became the centerpiece for an advertising campaign that would last five years before it was finally pulled. There were several TV commercials featuring the song, which became indelibly associated with Cadillac, even among those aficionados who knew the song previously.

The new, naughtier, image that Cadillac was trying to create was not all smoke and mirrors. GM revamped the product line in serious ways – with the small CTS sedan, an entirely new platform for the larger STS, and in 2003, a Cadillac “Corvette,” the XLR.

Both Robert Plant and Jimmy Page thought the licensing terms fair. It was the first song they had ever licensed for a TV commercial. It may have been the first time ANY song from the “classic rock” period was licensed for a TV commercial.

There were other fronts in the campaign besides the music and TV commercials. The automotive press was regaled with track competition for Cadillac models (last seen when Cadillacs competed at Le Mans in the early fifties). The CTS-V, with its supercharged Corvette V8, was dubbed “world’s fastest production sedan” after besting all competitors around the Nurburgring Grand Prix circuit. Indeed, it set a record for lap time at that German course in 2008.

More of the edginess theme could be found in the well-publicized preference among professional athletes for a Cadillac truck – the Escalade. Escalades became synonymous with African-American “bling.” All these things -- the music, the racing, the urban flash – helped boost Cadillac 2003 sales figures by 16 percent.

Cadillac was beginning to reacquire some of the panache those of us old enough to remember the fifties had formerly associated with the make. Too bad for GM that the rest of their lineup didn’t receive equally successful marketing campaigns. Oldsmobile, for instance, died with a whimper at about the same time – its “not your father’s Oldsmobile” campaign had fizzled a few years earlier.

Was it the cars, or was it just that music, that brought Cadillac success? Let’s look at the cars. Compared to Cadillac’s competitors at the time, BMW clearly had the greatest following, and prestige.  Lexus was a little stodgy, Audi was yet to hit its stride, and Mercedes was sharing BMW’s strength with a slightly older demographic. Lincoln was already a non-entity as a competitor. The BMW customer was the “Break Through” campaign’s target. Cadillac’s CTS sedan was intended as a 3-series killer, the STS was squarely aimed at the 5-series, and the DTS would continue to aim at the geriatric crowd (and some Mercedes models). Escalades were aimed at an American high-end urban demographic, not averse to trucks – a market never penetrated by the Germans or Swedes. Volvo still made most of its sales in its lower end models (more Buick than Cadillac?). Lexus saw itself straddling that demographic, too. For the first time in recent memory, Cadillac’s lineup seemed competitive.

Teutonic engineering and style was what Cadillac tried to copy. The precision, the authority, the innovation, styling that was solid, yet sleek, and a sterling reputation for quality. These were BMW’s claims to leadership in the luxury segment. Unfortunately, the paucity of engineering talent at GM forced Cadillac to settle for marketing an image of engineering innovation, and revamped styling,. The reality was still lacking – speed, as in the staged Nurburgring event, would have to substitute for solid engineering.

 The initial boost from the campaign began to wane after the first year. There was a second Super Bowl commercial in 2003. The scene was a New York subway train with advertising posters for Cadillacs from the fifties as the train moved through time to today, and through the windows we could see the current Cadillac line. It may have been too urban-oriented for the Zeppelin sound track. Nevertheless, Cadillac stuck with the campaign, and the music, until 2006. It was succeeded by the “Life, Liberty, and the Pursuit” campaign, with more of a country flair. But, that campaign was less successful, perhaps due to a lack of affluent buyers in the target demographic.

The urban orientation seen in the 2003 spot was a signal that future Cadillac marketing would become much more focused on the upper-middle-class professionals who live in large metro areas. It was probably inspired by the continued success of the Escalade and the growing concentration of wealth in cities.

So far, however, this new focus has not paid off. Cadillac sales are again in the doldrums. Perhaps moving Cadillac brand HQs to New York’s soho neighborhood will inspire new strategic thinking. Except that nobody in New York buys cars!

Is the corporation the problem? Could it be that General Motors just can’t decide where Cadillac belongs? GM market share has been increasing over the last couple years, but no thanks to Cadillac – it’s seems mainly driven by Chevrolet now, and newer crossovers from GMC and Buick.

GM’s 2009 bankruptcy forced another realignment. The “new GM” would be much leaner, freed from onerous UAW contracts, and could raise up some bright young engineering talent within its ranks. The new focus would be on technology – both manufacturing and car design. It’s noteworthy that plug-in hybrids and all-electrics are now being developed by GM faster than anybody else in the U.S. market except Tesla. Cadillac, for its part, is seeking to unveil a more extensive semi-autonomous driving package than any other domestic make. Coming soon.

The new marketing target for Cadillac is Generation-X. They are as different from their boomer parents as the boomers were from their parents. Gen-Xers still value independence and edginess, but are less concerned with social status than their elders, more pragmatic. They are less easily intimidated by group pressure. And, they are financially less secure than their elders – worrying about how to pay for their kids’ college!

All this may lead them to make more conservative choices in cars. A new marketing campaign for GM’s luxury brand could be a serious challenge for that old Cadillac crest. We’ll see if the current urban focus is the correct one.

 What We Drove, and Why

One Family’s Car Culture, GM Style – 1950-1970

(Sundwick Automotive Photo Library, Part IV)

William Sundwick

We were not a typical family, even for Dearborn or Flint. Dad was a committed General Motors “lifer” – a salaried engineer, destined by the end of his career to be at the top rungs of “plant-level” management. We were required to own GM products; it was a moral responsibility.

And, we had to change them frequently – advertising, of sorts. The family corporate discount on new cars probably didn’t exceed 20%. So, my dad took a bath when he traded every year. Surely, his salary wouldn’t compensate for that. He felt he had the civic obligation to visibly promote the General’s products.

My earliest car memory dates from the summer I turned three. I have a distinct image imprinted in

my deepest consciousness, unsupported by a family photograph, but reinforced by my father when I described the scene as an adult. It’s an image of a sunny day, me walking out the kitchen door to see a new shiny green 1950 Chevrolet in the driveway. I remember the detail of the chrome grille and bumpers, I remember that it was a trunk-back “Styleline” two-door sedan (as opposed to the “Fleetline” fastback body style). Yes!” exclaimed my dad, “that was our ’50 Chevy!” Why do I remember it? Mysteries of early cognitive development, I guess.

Perhaps the reason it was not recorded in the family photo album is because it was not a particularly remarkable event. It was just another new car – even then, when Dad was a relatively junior engineer at the Detroit Ternstedt plant (GM’s “hardware” division), he traded cars every year. Each was indelibly recorded in my mind’s eye, even as they were just routine for my parents.

I remember our upgrade from Chevrolet to Oldsmobile in 1952. The rationale was that we were planning an ambitious road trip to the Rocky Mountains that summer. Dad felt he needed V8 power to climb the mountains in Wyoming, where we had plans to stay at a “dude ranch” there (a popular tourist destination in those days). That ’52 Olds 88 was the least expensive V8 in the GM line, a two-door sedan like the previous Chevys (no sporty “hardtops,” or even white sidewalls, for my father’s spartan taste).

Moving from Dearborn to Flint in the Summer of 1953, shortly after the F5 Beecher tornado laid waste to a big swath of the latter, I found myself in alien territory. It felt like the “frontier.” Our new construction house was in a development on the edge of town, lacking sidewalks or even paved streets at first. We packed our belongings into another spartan two-door, a 1953 Chevy “210” series. It was two-tone brown, and would be my mother’s car for an unprecedented seven years. In Flint, we needed two cars for the first time. My mom needed to get out into our new community. We had relatives there – but, Mom had bigger plans. She was going to college! The local junior college (now called Mott College) expanded to become the Flint branch of the University of Michigan.  She would be in its first graduating class, 1960. As a part-time student she needed a car. That ’53 Chevy was it for the duration, nearly six years.

Dad meanwhile was assuming increased responsibility at the new Ternstedt plant on Coldwater Road. It would join many other GM manufacturing centers around the city. There were Buick “city” on the North side, and old “Chevrolet No. 1” on Chevrolet Avenue (dating back to the very first Chevys, in the teens). Fisher Body No. 1, almost as old, and scene of the famous 1936-37 sit-down strikes which gave birth to the UAW, and the halcyon days of the American labor movement. There was AC Spark Plug on the eastern edge of town, where my uncle worked in sales (also the workplace of Flintoid Michael Moore’s father).

 But, GM was engaged in massive expansion in fifties Flint – in addition to Ternstedt, there was the Van Slyke Chevrolet complex, which doubled or tripled Chevrolet capacity over old No. 1. It included the legendary “V8 engine plant” – hallowed ground for American car buffs.

Flint was rapidly becoming a “real city” – at first, the explosive population growth seemed to have no limits, but eventually dark clouds began to gather. By high school my entire cohort vowed never to return to Flint after college. We thought it a city without a soul.

Climbing the GM corporate ladder – even at the plant level – required symbols of authority, so my

father bought a succession of five Cadillacs in the mid-fifties. Their main purpose was to park in his reserved space in the plant’s lot – “Mr. Sundwick, Process Engng.”  But, they were also comfortable fun for our annual summer road trips. We traveled to Wisconsin (Mom’s family), New England, the Upper Peninsula (more Sundwick relatives); and ultimately, California in 1958, the last Cadillac.

To emphasize the utilitarian nature of these otherwise ostentatious rides, Dad selected entry level “62 Coupes” – they had whitewall tires by this time, but little else. There were roll-up windows, no A/C, no automatic headlight dimmers on the dash. The one exception was a 1956 Sedan de Ville, a four-door “hardtop” with power windows and power seat. Still no air (it was Michigan, after all).

At age 49, Dad suffered a serious heart attack, in the fall of 1956. His career path was truncated, since he was now a health risk for the corporation. He accepted the lowered aspirations by figuratively raising his middle finger – no more Cadillacs after 1958 (though he claimed reliability problems with that ’58 disenchanted him). Indeed, we sold that last Caddy, and replaced it before the end of the model year with the very lowest priced, “stripped down” Chevy one could buy – a back-to-basics 1958 Delray two-door. He drove it to work and parked in that same reserved space. What did people think? My mother registered embarrassment at neighbors’ inquiries. I was mortified, too. In 6^th grade, however, few classmates knew much of our family.

When we visited Washington, D.C. for our next summer road trip, we had already upgraded to a new ’59 Impala 4-door hardtop (called a “Sport Sedan”). And, it did have whitewalls! 

Frugality was becoming a theme in our family. College savings may have begun to weigh on my parents, despite Mom’s new job as a high school English teacher in Flint’s “suburbs.” We kept the ’59 Impala for another year, and a trip to New York. Finally, now that my mom was supplementing our income, we replaced her old ’53 Chevy -- with a funky little black Corvair sedan. This was a truly curious car. 1960 was the first year for Corvair, it had an air-cooled “pancake” rear engine like a VW! It did have white sidewalls. That low bar seems to have finally been crossed.

As I approached driver’s license age, both Mom and I wanted to recover some neighborhood social status. The result: my dad reluctantly agreed that our next car would be an Impala convertible – our only convertible ever! With my learner’s permit in the glovebox, it bothered me only slightly that it was my mom in the passenger seat when I tooled around the neighborhood with top down. The bright yellow ’61 had a white top, camel interior, and

not only whitewalls, but full wheel covers, rear antenna, and bumper guards! Yes, my dad was weakening. I even convinced him that power windows were a practical necessity with convertibles.

My dad drove the Corvair to work.

As the sixties progressed, we gradually moved up the GM product line again, but no more Cadillacs until my parents retired and moved to Florida following Dad’s second coronary. In 1962, it was another Olds, ten years after the previous example, then a Buick LeSabre, and a 1964 Pontiac Star Chief (our first car with air conditioning, despite summer road trip that year planned for Toronto and the New York World’s Fair). 

In 1965, we bought a truly sporty bright red Corvair Monza coupe with white vinyl interior (we were a two Corvair family for one year – Mom’s 1963 beige Monza was my high school choice for dates).

By the time I graduated from Flint Central High School in 1965, I had acquired a used 1956 Pontiac Chieftan 4-door hardtop, justified by my job as managing editor of “The Arrowhead,” the high school newspaper. I needed to zip around town during the day collecting advertising copy from local businesses. Mom needed her car for school in the “burbs.”

It was off to college in Kalamazoo the following fall. No car (not allowed for freshmen). My parents bought a pair of 1966 Buicks to celebrate my leaving. One for my dad (a stately Electra 225 sedan) and one for my mom (a midsize Skylark coupe). I enjoyed the Skylark when home on break – its

diminutive 300 cu. In. 2-bbl. V8 seemed surprisingly peppy (worth one speeding ticket).

That would be my final Flint fling, except I came back to visit Flint once as a college senior, with my girlfriend, in the graduation present from my parents -- a ’69 Opel Rallye Kadett (yellow with black bumblebee stripes and interior, flat black hood panels, husky 4-speed manual transmission, tachometer, and fairly potent 1.9- liter overhead cam four).

During their Florida retirement, the parents had drifted back to Cadillac. Coming full circle with a gold 1968 Coupe de Ville. It was huge. I drove it once or twice on errands. Giant 472 cu. In. V8, but I could hardly see the end of the hood in front of me when driving. I wondered if you could land aircraft on its deck!

For me, my parents’ life in Florida was increasingly remote. I moved to the Washington area in 1971 for grad school at College Park. I stayed here; they stayed there. Until I brought my mom up here, to a nursing home, when she was in the terminal stages of Parkinsons. She died here in 2007.

I have no recollection of driving any of their succession of Cadillacs and Buicks (there were several) after 1970. And, my choices in transportation were governed more by practicality than advertising or social status.