Why All the Fuss?
William Sundwick
Why are so
many people so afraid of sharing “personal information” with the world,
anyway? Lately, especially with Facebook, it has verged on mass paranoia. Warp and Woof, the blog, was
launched on Groundhog Day 2017. It is now 15 months old. And, I have been an
active Facebook user for at least four years. Twitter about the same (but less
active). Before I retired three years ago from the federal government, I was
already well-acquainted with the public nature of the Internet, especially
security risks – it was part of my job.
Let’s explore some of the risks of online presence in a
cool, rational manner. As always, bad experiences can color a person’s
feelings. But, I submit, so can positive experiences!
Fear and resentment of powers unseen manipulating you are a
large part of the bad feelings people have. But, the only difference between
what advertising and propaganda have always sought to do and what modern data
analysis can do is something called “narrowcasting.”
The more data that can be harvested about you, personally, the more precisely
advertising can be directed at you. The hope of the advertisers is that this targeting
will diminish your resistance to the message. The product being sold will
appear to be custom-designed for you, even though it may just be the
advertising message that is so customized.
The recent revelation about Cambridge Analytica stealing Facebook
user data for political advertising reinforces the concept that there is a
great conspiracy to manipulate your consumer behavior. There is, but it’s not
new. True, social media together with “big data”
can potentially be much more effective than the older “broadcast” methods of
advertising. But, to think that you are less able to resist a narrowcast
message is to admit weakness and defeat. Maybe it’s really all the “other
people” and their ability to resist that concerns you? Hence, politics.
Then, there is identity theft – the idea that personal
information can be used as a key to enable
burglary. It has happened to some people. But, again, the digital world has plenty of
entry points for this kind of intrusion. Point-of-sale equipment has
historically been the most common. And, Internet purchases via credit card
certainly add to the risk. That’s hacking. Best defense: don’t ever buy
anything with a credit card! (And, don’t use online banking or brokerage
services.)
Perhaps even more compelling than either the manipulation
risk or the identity theft risk, for many, is the fear of hurtful trolling – or,
even physical harm. It’s likely because of bad
experiences in the past, either online or in some other form of bullying,
that many will foreswear social media altogether, and would never consider
publishing an open blog. They also would not want to comment on anybody’s open
blog, unless they could remain anonymous. Even then, they may let their fears
of losing that anonymity consume them.
While most of us claim we want to be respectful of other’s
feelings, it seems there are more than enough nasty trolls out there who are
looking for an opportunity to demean and bully. What they engage in is a
concerted attack on free speech. It can be either selfish (it makes them feel
good, like the schoolyard bully), or strategic (they’re trying to suppress
dissent). In either case, it seems that resistance is incumbent upon us. It may
be that “resistance is futile” for privacy advocates, and we surely should
support cybersecurity efforts to protect us from identity theft (businesses have
good reasons to protect their customers), but to abandon participation in the
digital world is tantamount to surrender to malevolent forces. Living “off the
grid” means you have been defeated, no matter how refreshing it may feel as a
vacation. Nobody wants to admit defeat!
Of course, it is possible to mitigate the potential harm of
online conversations. Regarding social media, choose your Facebook friends
wisely, and if discussion groups get abusive, go away for a while. I’ve reduced
my Twitter activity for that reason. The other Digital Golden Rule is: don’t be
stingy with the good stuff – there can never be too many compliments and
validations. They likely will be returned in kind. My Writer’s Group knows this
rule well. Congratulations to all, we self-enforce.
And, remember, if you publish online (including
micro-blogging in social media) and your readers lose respect for you, it’s on
you! The final judge of the value in your posts should be you. It’s helpful to
keep your purpose and audience in mind – and write well. Sometimes, ruffling feathers is your objective. Don’t be
shy if it fits your larger purpose. Just be deliberate.
To recapitulate, we need to be mindful of scams like
phishing schemes, but psychological manipulation and identity theft pre-date
the current state of the Internet – i.e., social media -- by many years. A more
powerful fear for many seems to involve possible damage to their egos. Not to
minimize real physical threats, but reasonable prudence about revealing our location,
and being deliberate about what we say online, should alleviate most of those
fears. Again, it’s not so different from the way life has always been. There
have always been bullies. There have always been haters. And, it’s always
better to confront a bully than to run away. You also confront by ignoring the
bully.
Clearly, if I allowed myself to be consumed by these fears,
I would not have started my blog. While my motivation for the blog is not to
sell anything, I will admit to a desire to give something to my readers.
Unfortunately, I can’t determine how successful I am unless I get feedback. Blogger stats are available which show me
page views by article, by date, by operating system, and break it down geographically.
But, page views do not necessarily
equate to readers.
I promote Warp & Woof on Facebook, via
email, in person to friends, and to my Writers Group. But, the responses, while
always favorable, come back to me in the medium I used for the promotion –
Facebook comments, email replies, in-person confirmations of reading or
“seeing” the blog. Nobody makes comments in Blogger, itself (unless I beg them).
That’s no fun. It’s true that the platform doesn’t allow for anonymous comments
– but, I can anonymize the comment
before I publish it, by making the comment myself, and quoting an anonymous
reader. Perhaps that’s something I should promote, separately. Consider it done
here. You must trust me, though.
So, consider this an invitation to follow Warp
& Woof. Comment freely, I will anonymize before I publish your
comments. It’s a blog with only one contributor (so far) – me! It contains my
thoughts and expresses my interests. But, I’m interested in your thoughts as
well. Help make it a conversation.
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