Postmodernism Hasn’t Killed It Yet
William Sundwick
When art critic Clement Greenberg wrote in 1939 that the
opposite of avant-garde
was kitsch, he was referring to the struggle then between artists who had a
burning desire to be creative and the exigencies of the commercial art world
focused mostly on advertising and consumer products. Kitsch was defined as
mass-produced commercial design (as well as academic art burdened by excessive
rules). Avant-Garde was the modernist
response seeking to protect true aesthetic value from such crass commercialism.
“True aesthetic value” itself was a modernist, absolutist,
concept -- coinciding nicely with radical social philosophy. Like Marxism, this aesthetic was characterized
by a scientific determinism.
But Greenberg was far from the first to use the term
“avant-garde.” It’s origins in the art world date from 1825 in France. It was
used in an essay by a follower of Saint-Simonianism
(the philosophical underpinning of a new aesthetic for the industrial
revolution). The arts were to be the “advance guard” (French military usage)
for the people, leading the way toward massive structural reform of society.
Notable followers of Saint-Simonianism in Europe included the composers Hector
Berlioz and Franz Liszt.
The next generation of the avant-garde reached its climax
with artist Gustave Courbet, who extolled the destruction of the Vendome
column during the Paris Commune of 1871. Courbet saw this as a
revolutionary act, toppling a symbol of an imperial aesthetic (it was a
monument to Napoleon at Austerlitz), to be replaced by a proletarian art with
“true aesthetic value.” By this time, modernism was clearly established in art
– rules and school credentials dominated who could exhibit their art and who
couldn’t. However, the same scientific determinism which underlay the modernist
aesthetic also led to impressionism, then cubism, still far too rules-based
for the younger creative souls of the age.
It seemed there must be a “deeper truth” in art, much like
the deep insights then emerging in psychoanalysis. Surrealism became the new
avant-garde. But the tension with kitsch continued. Ordinary people were still
barred from participation in “high art” – because of barriers to entry,
academic, linguistic or cultural.
By the mid-20th century, a new art philosophy
began to emerge. It became known as “postmodernism” –
characterized by acceptance of cultural relativity in standards for art.
Even kitsch could be appreciated, if only for its humor! Mass availability of
electronically reproduced art (and kitsch) on recordings, radio and television
changed the aesthetic experience for the bulk of the population in advanced
societies -- especially the United States. But artists still yearned for that
creative satisfaction in their art. Many sought it not through their works, but
through symbols. Bohemianism
became fashionable. Even affluent young people in the 1960s and 1970s became
what David Brooks would call “Bobos” (bourgeois Bohemians). Other conservative
commentators on aesthetics have lamented the apparent “irrelevance”
of the avant-garde in postmodern art. Avant-Garde has now become the
“establishment” among the art cogniscenti.
This ferment in style and aesthetics has been playing out in
popular music as well as high art. It’s now a question of separating avant-garde
kitsch from real avant-garde – or, conversely, ordinary unredeemable kitsch
from avant-kitsch. Punk Rock
illustrates this postmodern dilemma of aesthetics.
As the popularity of rock-and-roll on radio and records
increased through the 1950s and early 1960s, two countercultures in music
seemed to emerge. Both were purists. One sought to return to “roots” (early
Delta blues and country ballads), the other mainly sought to smash the stranglehold
of pabulum-purveying record companies, expressing their creativity through an
edgier, more experimental (yes, avant-garde) style. It is the latter group that
started to call themselves “Punk.”
They were urban, working class in sympathy, and shared a contempt for the commercially
successful pop music of the time.
Some of these artists, like Lou Reed and his band Velvet
Underground, managed by that modernist/postmodernist crossover icon, Andy
Warhol, set out to create an idiom – the idiom of avant-kitsch. Reed expressed
Warhol’s aura, but had an inner
competitive drive to be successful in the music world himself.
Others, like David Thomas, a long-time Cleveland Punk
personality with his two bands, Rocket from the Tombs, then Pere Ubu, seemed to be happy existing
for four decades on the margins of the critical universe, never
really entering the world of commercial pop music, except satirically.
Then, there was Iggy Pop from Ann Arbor, with
his early proto-punk band The Stooges, and later as a solo performer, with backup
musicians from previous Punk groups. He did reach “rock star” status himself –
but has always explored the boundaries between art and kitsch in a serious way.
He continues to ask questions about the Avant-Garde, even as he seems finally
to have quit performing (usually shirtless).
But their music is their legacy. It survives. Art always
survives. While popular tastes change, the impulse to transcend the rules, the
drive for the Avant-Garde, continues generation after generation. Rules and
credentials are meant to topple, like that Vendome column nearly 150 years ago.
It is not the conventional we remember – it is the breakthrough art.
There will always be a vanguard. The Saint-Simonians were
correct – artists will lead the people’s vanguard. Even in our now-maturing
“postmodern” world, we ask ourselves: “What comes next?”